(003) — Logistics Branding

STLC-SARLU

Identity DesignLogisticsProfessional BrandGuidelines

Client

STLC-SARLU

Année

2025

Secteur

Logistics Branding

Collaboration

Agence XPG

01 — Contexte

STLC-SARLU is a new Congolese logistics firm. In a strategic sector, they needed to establish immediate authority as a reliable, modern, and structured partner for both institutional and private clients.

Mobilité & Flux

Fiabilité Totale

Connectivité

02 — The Strategy

Logo Conception

Lighthouse Concept

03 — The Process

/01

Logo Conception

Translating mobility and logistics flow into a memorable, interconnecting symbol.

/02

Chromatic Strategy

Defining a professional palette reflecting the solidity and reliability of a transportation leader.

/03

Typographic Clarity

Selecting modern fonts that convey institutional rigour and operational efficiency.

/04

Brand Deployment

Creating standardized guidelines for corporate documents and institutional marketing.

Color & Typo Audit

1 / 3

04 — The Impact

Professional logo reflecting mobility and service

Consistent visual system for all corporate documents

Institutional image successfully established

Complete brand guidelines delivered for long-term consistency

"A logistics identity must carry the invisible: movement and trust."

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