Marcodi
Business Group
Client
Marcodi Business Group
Année
2025
Secteur
Brand Transformation
Collaboration
Agence XPG
01 — Contexte
Marcodi Business Group wanted to strengthen their visual presence and improve social media communication. The brand had a poorly structured visual identity, lack of graphic consistency, irregular digital communication, and no recognizable visual codes.
02 — The Strategy
Logo System
Logo Legacy
Nouveau Concept03 — The Process
Visual Identity Redesign
Creation of a modern, readable and memorable logo better representing the company's activity and values.
Graphic Universe
Coherent color palette, brand typography and a recognizable graphic system.
Social Media Branding
Template system for consistent posts, professional communication and immediate brand recognition.
Before & After Validation
Side-by-side comparison of old and new brand assets with client sign-off.
Visual System & Materials
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04 — The Impact
Brand now has a clear, coherent visual identity
Social media posts are harmonized and professional
Digital communications are more impactful and recognizable
A reusable template system deployed across all channels
"Visual authority is the force that transforms a prospect into a loyal customer."